Best Guide Keyword Research for SEO in 2019 – Updated

KEYWORD RESEARCH FOR SEO - successforblogging.com

90% of online presence/query starts with a manual search, and as we all know search arises with words. Basically, peoples do the manual searching over the search engines for any of their queries or to communicate. Before writing any content, you will have to decide what titles you want to be found for. You will have to get inside people’s heads and know what words they use while searching over the search engines. Ultimately, you can use exactly these phrases in your content & make sure you start getting ranking for those words. Keyword research is the initial step taken in SEO copywriting and a crucial part of any SEO strategy. The search engines algorithms are changing on a regular basis, so your keyword research technique also needs to be in the update form.

In this ultimate guide, I will guide you through the many steps needed for keyword research for SEO in 2019

It will be based on

  • Your website (number of pages, authority, quality of content, etc. )
  • Your goals and objectives (traffic, leads, branding, exposure, sales)
  • Your budget, resource, and deadlines
  • Your industry and competitive landscape
  • Search Volume (number of monthly searches)
  • Keyword Difficulty (competitiveness of a keyword)

What is keyword research?

Keyword research defined as the activity you undertake to come up with an extensive list of keywords you would like to rank for. When people use keywords to find & research actual search terms that people insert into search engines. The information about these exact search terms can help inform content strategy or marketing strategy overall.

We can differentiate three types of keywords:

Short-tail keywords: These keywords are the combination of 1 or 2 words and carry only a headword. Much hard for ranking due to huge competition but brings out massive traffic.

Medium-tail keywords: These keywords are the combination of 3 or 4 words. Don’t have much competition as compared to short-tail keywords

Long-tail keywords (longer than 4): Long tail keywords are more specific & less common. They particularly focus more on a niche. The longer and more accurate search titles are, the easier it will be to rank for the title. Keywords that are much more specific & often longer are usually referred to as long tail keywords.

Keyword strategy defined as all the decisions you make by that keyword research.

Key phrases are keywords that are consists of multiple words. We have to use the word keyword all the time, but we do not necessarily mean it is only one word. WordPress SEO is a keyword, as is ‘Google Analytics plugin. Keywords can contain multiple words. We will make you understand these key phrases as keywords during this guide.

Focus keyword is the keyword, or we can say the key phrase for which you want your page to be found for.

Body keywords are 2/3 word phrases that get average search volume (at least 2,500 searches/month) but are more accurate than Head Keywords. Keywords like “health insurance” or “order protein online” are some of the examples of Body Keywords. These keywords always have lower competition than Head Terms, but can still be very competitive.

Seed keywords are ground or base or foundation keywords for SEO. This sort of keywords is not changed or modified the meaning by modifier words. The long tail keywords are used to form changing the seed keywords. That means, long tail keywords= Seed keywords + modifier.

Head keywords are usually one-word keywords with great amounts of search volume and competition (for example, “insurance” or “protein”). Because searcher intention is all over the place (someone searching for “insurance” might be looking for a house insurance or a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.

Why is keyword research so important?

Decent keyword research will make clear what search words are used by your niche audience and of great importance. We regularly face clients that have a particular set of words they use when sourcing their products, while their target group uses an entirely different set of words. These customers websites are not found just because of a mismatch/issue in term use.

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Optimizing for words that people do not use/search doesn’t make any sense in keywords term. Doing a proper keyword research involves that you use the words your target audience uses/search and hence makes the effort of optimizing your website useful.

Resources

Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these:

  1. Moz Keyword Explorer
  2. Google AdWords Keyword Planner Tool
  3. Google Trends
  4. Microsoft Bing Ads Intelligence
  5. Wordtracker’s 
  6. SEMrush
  7. Ahrefs
  8. Google Auto Complete
  9. Wikipedia Table of Contents
  10. Quora, Reddit

However, I suggest you sign up for a premium version of any of the above keyword tools for the better results. 

Here are the few more things you have to know for proper keyword research for SEO

Primary SEO Experience

To do the proper keyword research, you first need to get familiar with the basics of Search Engine Optimization

SEO for beginners– Must read for basic knowledge and refer further if find it useful.

Common Sense

We the Humans are too much predictable about everything. Our mind has many powerful senses, but the thing is we need to activate this sense of ours to hit the assigned target.

What Backlinks says:

You Must need to Know How to Find and Use Keywords To Get Benefit from Them

If you can master the art of finding awesome keywords for your business, you will not only get profit from more search engine traffic – but you’ll also know your customers better than your competition.

Niche Topics: Where (Smart) Keyword Research Starts

Most people start the method with keyword research tools, like the Google Keyword Planner.

This is a large mistake. Why?

Because as great as the GKP is at ejecting out closely related keywords, it is terrible presenting with new keyword ideas.

Here’s an example:

What do you think of when you hear the word “basketball”?

Whether or not you are a fan, here are some words that may have popped into your head: But when you enter the word “basketball” into the GKP…none of those related words show up.

The GKP only shows you keywords that are very close and related to the keyword you gave it.

And they very rarely show you keywords that are close but not directly related to what you sell. These are often the most profitable keywords in your market.

No wonder so many keywords are next to impossible to rank for: everyone and their mom is targeting the exact same keywords.

five different Niche Markets off of the top of your head…which is enough to find some great keywords.

Study your niche well

Sometimes, just by knowing your niche well (and using a bit of common sense), you can find some popular keywords that no one in your niche is targeting till now.

Here is how to start “out of the box” thinking

  • Get in the shoes of your likely customers: who they are and what troubles them
  • Talk with your existing clients, get to know them properly, analyze the language they use
  • Be an active member in all your niche communities & social media platforms.

For example, if you’re selling swimming accessories, here are some of the keywords you should try targeting:

  • How to survive a hard swim practice
  • Best swimming style for long distance
  • Reduce water resistance swimming
  • How to make swim practice faster
  • What do you think when swimming

Buyer Personas

A buyer persona is a simple and a quick way to identify Niche Topics that your existing clients care about.

And once you identify these Niche Topics, you can easily find keywords that existing clients use every day.

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Your keyword research-focused buyer persona should include your target audiences:

  1. Gender
  2. Age
  3. Estimated income
  4. Hobbies and interests
  5. Things that they struggle with
  6. What they want to accomplish (personally & professionally)

Depending on your industry, you may have several different buyer personas.

For example, following our basketball hoop example, you might have buyer personas for basketball players AND for parents (who in many cases will be the ones that ultimately buy the product).

In my experience, the easiest way to make a buyer persona is to create a PowerPoint slide.

You can use the following tools to Create a Good Buyer Persona

  • Makemypersona.com
  • Buyerpersona.com
  • Upandclosepersona.com

Forums

Forums are like having active focus groups at your fingertips 24 hours a day, seven days a week.

The easiest way to find forums where your target audience hangs out is to use these search strings in Google:

“keyword” + “forums.”
“keyword” + “forum.”
“keyword” + “board.”

Make a list of valuable, relevant topics based on your business niche

To start this process, think about the topics you want to rank for regarding hand watch. You’ll come up with about 5-10 topic that you think is relevant to your niche and then you will use those keywords in your title.

If you are a proper blogger, there are probably many of the topics you blog about most commonly. They are the questions that come up the most in sales conversations. Put yourself in the shoes of your buyer personas(sales technique) what types of topics your target audience/users would search that you’d want your business to get found for? If you are a high & valuable website like Moz/Backlinko, you might have general & useful topics like inbound marketing, blogging,  lead generation, SEO, email marketing, social media, marketing analytics, and marketing automation.

Research related search terms

The best way of solving the secret behind the search query is to google it and see yourself what comes up first in the result. Google is getting better & better in classifying the intention behind each search query, so the search results would be knowledgeable and valuable for the users. The SERP above serves both these intents with an image strip, followed by a Wikipedia link. When you type in your phrase & scroll to the bottom of Google’s search results, you will notice some recommendations for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.

Here is the process I follow to find Keywords with more visibility and higher search intent for (Keyword research) SEO

Step-1: Enter your seed keyword and look for the keyword ideas. From all the suggestions you get, pick the most relevant ones to your business by search volume, CPC, Traffic Value and PPC competition.

Step-2: Analyze all the keywords and look for their keyword difficulty (How easy/ tough is to rank for them). Pick the best ones by relevance and keyword difficulty). By now, you will have a filtered keyword list.

Step-3: Now for this list of keywords, get the long tail keyword ideas for each seed / short tail keyword by search volume, CPC, Traffic Value and PPC competition.

Step-4: Now for all these short and long tail keywords, check where your competitors are ranking. This will give you a fair idea and will help you segment the list into ‘First Priority’ and ‘Second Priority’ list.After these 4 steps, you are sure to get a full proof keyword list. It’s time to act Now.

Use Competitive Research Tools

These tools help you find a little hint of what to do and when to enter a market. Before spending a time on SEO or if you are buying a new domain name, it is always deserving putting some time to get a quick view of your existing competitors.

  • Search for the keywords that are relevant enough & figure out which fields to spend the most.
  • Knowing about where the presently competitors are powerful can help you find some good strategies.
  • Knowing about the performance of your competitors will help you find some new opportunities & keyword ideas.
  • Knowing where your opponents are weak/loose will help you develop a strategy for the further keyword.
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Some useful tools to understand and get keyword ideas from your competitors

Niche Laboratory: This will show you all the Top 10 Search Results after you enter your keyword and shows you a report about the Page Title & Meta Title and much more useful keyword ideas.

SpyFu: It will show you about the keywords that your opponent is ranking for as well as the bidding of a keyword.

Understand keyword metrics

While executing the strategies as mentioned earlier, you will find yourself filtering through hundreds of keyword ideas & trying to decide which of them deserve to be shortlisted.

And to help you separate the wheat from the chaff, there’s a bunch of cool keyword metrics to consider.

Search volume

Search volume metric will show you the overall searching stats of a given keyword means how many numbers of times people around the world (or in a particular country) search the specific keyword.

Keyword research tools fetch their Search volume metrics from Google AdWords. To compare the search volume trend of a keyword, you can use a free tool called Google Trends.

Clicks

Let’s take a keyword, “Mark Zuckerberg age,” that has a search volume of 146,000 searches/month (according to Google Keyword Planner).

That massive search demand indicates that you should get a huge amount of traffic if you rank at the top of Google search for that particular keyword.

Traffic potential

Search volume & Clicks are great metrics to understand the popularity, as well as traffic of a particular keyword but that keyword, may have a many of synonyms and related searches, all of which can be aimed with a single page on your website.

Keyword Difficulty

Definitely, the best possible way to measure the ranking difficulty of a particular keyword is to manually analyze the search results and use whatever SEO experience you gain till now.

That is something that you cannot do at scale for thousands of keywords at once. That is why the keyword difficulty metric is so helpful. Each keyword research tool has their own methods of measuring ranking difficulty score.

Cost Per Click

CPC metric is mostly necessary for advertisers rather than SEOs. Despite, many SEO professionals/experts treat Cost Per Click as an implication of keywords commercial intent which actually makes a lot of sense.

One crucial thing to know about CPC is that it is much more customizable than Search volume. While search demand for a keyword varies on a monthly basis, its CPC can change at any minute.

Hence, the CPC values that you see in third-party keyword research tools are nothing but a snapshot of a particular timeframe. If you want to get the original data, you have to use Google AdWords.

Conclusion

I tried my best to extract everything I know about keyword research into a brief guide. I hope this Best Guide Keyword Research for SEO in 2019  will help you in many ways. My Primary aim with this keyword manual is to assist/help some of the small website owners, or we can say startup. My suggestion for folks out there is only to be updated with the latest keyword, Seo, Content tips, and strategies and give your audience what they want not what you want to show them.

There are some more keyword research tools and tips other than mentioned above. So I would love to hear from you guys, so now it’s your turn. Everyone has their methods and tricks for conducting keyword research. Share yours in the comments. Let’s learn from each other.

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