WHAT IS SEO / Search Engine Optimization?



SEO basically is known as (search engine optimization). It is the process of gaining traffic from the organic search, or we can say natural search results on major search engines.

All the main search engines such as Google, Bing, & Yahoo have initial search results, where web pages and other contents such as videos/blogs local listings are shown and ranked based on what the search engine examines most suitable to users. Payment is not involved, as it is with paid search ads.  A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas, and they are On-page and Off-page optimization. On-page optimization refers to website components which constitute a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Optimizing Visibility in Search Engines

It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search Play. Slideshow results page is very essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO basically refers to a set of “white hat” practice that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

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How Does Google Rank Pages?

Google benefits authority pages to the top of its search engine rankings, so it’s your work to create web pages that become authority pages. You just need to write unique content, so that people find it useful because the useful content is shared in blogs, twitter feeds, etc., and over time Google picks up on these authority signals. This virtuous circle creates strong and sustainable Google rankings.

Here’s how it works

Google or any other major search engine has a crawler that goes out and gathers information about the content they can find on the Internet website. The crawlers bring all those things from 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Building an SEO-friendly site

Once you’re ready to start walking how SEO walks, it’s time to use those SEO techniques to a website, one you are improving and working. These web pages will help you to get started with everything from selecting an SEO-friendly domain name to best practices for internal backlinks.

Content and related markup

A site is not really a site until you have content on it. But SEO for content has enough specific variables that we have given to its own section. Start here if you are interested about keyword research and how to write SEO-friendly content, and the kind of related markup that indicates search engines to understand what your content is really about.

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On-site topics

You have already learned a lot about on-site topics by searching for content and related markup. Now it is the time to get some technical knowledge about robots.txt.

Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use no follow and whether the guest blogging is actually dead or not. If you are more into the link building side of things, go straight to the Beginner’s Guide to Link Building.

Friendly content

Write wonderful, useful content that uses words and phrases used by people who search for your products and services. Make it easy for people to share and link to it.

Related Tools by Moz

Download this toolbar for quick insight into important SEO metrics like link data. You can also crawl a page as though you were any of the major search engines.

Moz Analytics
Measure your search marketing efforts by finding out what keywords you’re already ranking for (to get started with your keyword targeting) and get tips on how to optimize your pages plus so much more.

Open Site Explorer
Find out who’s linking to you and your competitors with this free tool. Discover link opportunities and which pages are earning the most links (and which need a little link building love).

For more basic but also in-depth advice about SEO, read this Periodic Table Of SEO Success Factors

For start SEO Campaign

7 Steps to Starting an SEO Campaign

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SEO Strategy Case Study 


I hope now you understand what is SEO?Do your best and understand what kind of content your regular customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this, and you’ll start to see your website traffic increase.

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