WHAT IS GOOD AND BAD BACKLINKS

Good-vs-Bad-Backlinks - Successforblogging.com

If you care about SEO, it is very essential to run a complete backlinks analysis and also find the strengths and weaknesses of your website. One of the areas of SEO that we regularly work on is backlinks. A backlink or we can say “link” in short, is clickable text on a website that links back to your site. On a daily basis, we get some questions on backlinks and the value of links in the search engines today.With the consistent upgradations in Google Penguin and other related threats, you have to be very careful at what type of backlinks you are building on your website. If your website has many numbers of quality backlinks, good things will happen to your organic traffic and ranking. On the other hand, bad backlinks will do more harm than good to your website.

The question we usually get from our users/visitors is -What makes a backlink good or bad?  Or What is a quality backlink?”. That is specifically what I will try to answer in this article.

To analyze if a backlink is good or bad, it all comes down to the quality of the website linking to you.

Good Backlinks vs. Bad Backlinks

Good backlink

A good backlink refers to a link that sends organic traffic to your website. It doesn’t matter if the link is dofollow, nofollow or a redirect, as long as it transmits new visitors to your site, the link is good. A good link is a backlink coming from a trusted and legitimate website within the same niche as yours. The tougher it become to get a backlink, the more significance it will have for driving the traffic to your website.

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Why every website needs good backlinks?

Apart from transferring direct organic traffic, backlinks will also help your website to achieve great rankings in search engines. But, if you will create bad backlinks then you will directly be penalized, and lose much of your organic site traffic. When you build backlinks, you need to be very careful not to leave a proof and make the links look natural. Backlinks also help you create great business engagement & relationships with other website owners in your same niche.

What is a good backlink for SEO?

These are the significant features of a good backlink:

  • It’s very crucial that the backlink is coming from a relevant and legitimate website in your niche.
  • Links inside the content will be better.
  • Links from long, unique & quality articles are worth more.
  • For SEO, the backlink has to be dofollow. Nevertheless, it doesn’t mean that nofollow backlinks are bad. They can drive referral traffic, but they will not give you an SEO boost. You shouldn’t categorize nofollow links as bad.
  • The backlink is much helpful when an editor/author added it.
  • The website that’s linking to you has a good domain authority and a substantial social media presence.

Not All Backlinks Are Good

Not all the backlinks are considered as good, but most SEO service organizations still value all backlinks as good & fine because for a long time period Google did almost nothing about spammy backlinks and, also, often compensate the spammiest link-builders(quite disappointed). That is no longer true.
Because, Google recently upgraded its algorithm as well as discovered a path to catch spammy link builders, and it is punishing those websites using spammy tricks. Backlinks have been used as a positive ranking factor for so long that relatively very few organization have evaluated how Google has changed its ranking scheme. Most SEO companies have never questioned the status quo of backlinks.

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What is a bad backlink?

A bad backlink comes from irrelevant and untrusted web sources. Websites that have been penalized due to spamming and those that are molesting Google’s Webmaster Guidelines can have an adverse impact on your SEO. To avoid having bad backlinks, you have to perform a quick website audit to all the websites you plan to build links on. A bad backlink is the type of a link that’s breaking Google’s guidelines and therefore, it can cause Google penalties.

What is a bad backlink for SEO?

These are some of the signs to indicate that a backlink is bad.

  • The link is coming from an unauthorized & unrelated website to your niche.
  • The backlink is on a page with very weak and low-quality content.
  • A backlink is bad if it is from a site that was already penalized by Google.
  • Dofollow website wide & footer backlinks can increase Google penalties.
  • Link replacement is bad.
  • The website linking to you with a much low Domain Authority.
  • The backlink is from blog channels.
  • Widget backlinks are bad and must be nofollow.
  • A backlink is bad if you are paying for it. Advertorials should use the nofollow attribute.
  • A backlink is bad if it begins from article directories.
  • A link is bad if it is from a hacked websites or it’s hidden in CSS.
  • Backlinks with over-optimized anchor texts can increase the Google Penguin penalty.
  • Automatically generated backlinks are bad.

Too Many Backlinks Can Be Problematic

Too many backlinks can be a big problem. Google is no longer concerned about how many backlinks you have. It’s hard to explain this to some SEOs because they cannot understand that Google would make such a harsh change. But, we have found that Google only wants website owners to deliver quality over quantity and if there are too many backlinks built in a false way Google will catch you and penalize your site.

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Anchor Text is Important

The anchor text for backlinks is much valuable. Regularly assaulting sites with the same anchor text will not help you in any way. Google wants to see natural & real links being built for real humans. Any attempt to fool the search engines will be frowned upon. It isn’t worth the risk.

Here’s are some of the points below that how to do link building, and keep your website safe from Google penalties

  1. Have a quick look at the website
  2. Look at how frequently they publish new content
  3. Verify if the website has a penalty and if indexed in Google
  4. Analyze their traffic
  5. Analyze domain authority
  6. Is the website linking out using nofollow or dofollow attributes?
  7. Check TLD
  8. Understand the audience

Final thought

Whether you are making an attempt to publish a guest posting or using the broken link building method, make sure that you are getting backlinks only from authorized websites that are good and not penalized by Google. I hope this article about Good Backlinks vs. Bad Backlinks make you understand much of the things about backlinks.

The secret to successful SEO is to have links from trustworthy websites and from the type of websites you would be happy to link.

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