Basically, SMO is a part of digital marketing. We use SMO for website/product promotion through various social media channels like facebook, twitter, google+, LinkedIn and much more. SMO is the best way out to get traffic and visitors to your website organically. If you want to increase the users who will read your content, then social media will surely give you some positive improvements you always wonder. The more easy and shareable your content will be the more traffic will drive to your business.
Why Social Media Optimization Matters?
According to Forbes Social Media Now Drives 31% Of All Referral Traffic. Websites like Comedy Central, Forever are getting much more traffic from social networks than from search engines. SMO is now becoming more and more essential not only because of social networking rises but because it also improves SEO performance to get more visibility in search engines. If your SMO is good then it will increase traffic from social website referrals as well as from search engines.
Best 8 uses of SMO as follows
- It helps to increase the traffic, visibility of the site, advertisement, contributes to the target audience, solving user problems, popularity.
- We use SMO for website/product promotion through various social media channels like facebook, twitter, google+, LinkedIn and much more. SMO is the best way out to get traffic and visitors to your website organically.
- Social media optimization (SMO) was mainly created to drive traffic from social media websites such as social bookmarking sites & social network platforms.
- Still, SMO is now significantly more valuable and not only because social network platforms have grown huge but because SMO also improves SEO performance.
- Good SMO will drive traffic from both direct social site referrals and from search engines. Social media optimization in many ways somehow connected to the method of viral marketing or we can say viral seeding where word of mouth is created through the use of social networking in social bookmarking, video and photo sharing websites.
- An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through repinning.
- Besides, by following social trends and utilizing alternative social network platforms, websites can retain real and existing followers while also attracting new ones.
- SMO plays a significant role in the internet marketing, which helps to reach the business through the different medium of social media sites. It contributes to increasing the brand build up & user engagement.
Below is the picture show you some more advantages of SMO
Study Material to understand more about uses of SMO