Meaning of Hits, Visits, Page Views and Traffic Sources – Web Analytics Definitions

Meaning of Hits, Visits, Page Views and Traffic Sources – Web Analytics Definitions

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Guide: Meaning of Hits, Visits, Page Views and Traffic Sources – Web Analytics Definitions

MEANING OF ACCESSES, VISITS, PAGE VISITS AND TRAFFIC SOURCES – WEB ANALYSIS DEFINITIONS

There are many programs that help you track visitors to your website, how they came to you, and what they did while they were there. Statistics are usually a bit confusing, so here’s a little explanation on what each item can be and what it actually means.

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1. Visit: this is the only information you really want to know. A visit is a visitor from a particular person who comes to your website and proceeds to browse. One visit counts all visitors, regardless of how many times the same visitor has visited your website.

2. Single Visit: Also known as Cookie Visit. A single visit will inform you which visits from item 1 are visiting your website for the first time. The website can see this as unique by the IP address of the computer. * The variety of unique visits will likely be much less than the visits as a result of a single visit will only be tracked if cookies are enabled on the visitor’s computer *

3. Page view This is also known as Printing. Once a visitor lands on your website, they will search a few more pages. On average, a visitor will see about 2.5 pages. The web page of each particular person viewed by a visitor is tracked as a web page view.

4. SuccessesThe true black sheep of the family. The average website owner thinks that a hit means a visit, however it is completely different (see point 1). A hit actually refers to the number of files downloaded to your website, this can include photos, graphics, etc. Imagine the average web page, it has photos (each photo is a file and therefore a success) and many buttons (each button is a file and therefore a success). On average, each web page will include 15 visits.To give you an example – Using the average stats listed above, 1 Visit to an average website will generate 3 page views and 45 strokes.5. Traffic sources – How do visitors find your website?

-Direct navigation (write URLs in traffic, bookmarks, no tracking codes, email links, etc.)

-Reference traffic (from links on the web, social networks, trackable emails, links from promotional campaigns and branding)

-Organic search (queries that sent traffic from primary or secondary web search engines)

-PPC (click Pay Per Click on a sponsored ad, triggered by specific key phrases)

Source

Faq

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