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Guide: The Ways How To Increase Traffic On Pinterest of 2020
Ways How To Increase Traffic On Pinterest of 2020 : When driving traffic to your website or get conversions, Pinterest is one for the Best social networks today. In fact, PewResearch says that 28% of adults in Social Media use options, making it one of the most popular global social networks (behind Facebook and LinkedIn).
As the main characteristic of options is that it is based on images, we are talking about is a great social network for sectors such as weddings and corporate events, serving as the inspiration and bringing new ideas to all those who are preparing an event. Thanks to this, because users are predisposed to seek further information, it is easier to reach that target as valuable to your company.
But before you dive into the 5 strategies to increase traffic from Pinterest, let’s start with a few basic steps that all companies (or users) must continue to optimize their presence on Pinterest:
- Add Pines through your Web, not from your computer. The connection between your Pin and the source is one of the most valuable aspects that gives us options. Every time you raise a Pin from your website or blog, these generate a link (backlink) to your website from a source with a great reputation and a high page rank. Also, every time someone re-pin, the link to your website will remain just as you went up the first time.
- Choose the appropriate category for your Pines. Add a pin to a category that is not relevant is a bad practice that also will not reach the right users. Another consequence of this is that can make your Pin appear Spam or unreliable. Put Pines in the right place for the Best user experience.
- Check your Web or Blog. Check your website or blog on your Pinterest account helps your business in two ways. First, you show that Pinterest users posts are images of your website.Thesecond benefit of doing this is that it gives you access to options Analytics. Once verified your site, users will see a checkmark next to your account has been verified.
You might be surprised, but most strategies SEO (Search Engine Optimisation) also apply to Pinterest. Not only your boards and your Pines are indexed for search within Pinterest, if not that search engines like Google also index this content you have to pay attention to the keywords you use to catch the attention of as many users as possible.
Then I leave 5 for the Best strategies to optimize your Pinterest account and help get more traffic making your content easier to find, both in options and other sites.
1. OPTIMIZE YOUR PANELS (BOARDS)
The names and descriptions of your Pinterest boards are important. Not only to tell users what they can find but also help users find your content.
These titles must match the keywords (keywords) that people use to search for your boards.
Also, you need to optimize the description of each of your boards. There is a limit of 500 words, but try to keep it short. A tip to do is type the description of your board as if it were a meta description for a post or article. Try 160 words or less and be sure to use the same keywords in the title.
2. OPTIMIZE THE DESCRIPTION OF THE PINES
In addition to creating specific descriptions for your Panels, options, you also need to write descriptions for each of the Pines.
Pin description is something that is often overlooked and not used, but it helps users understand the context of the image. The description in the Pin will help to increase engagement in the form of likes, comments on pins and also Re-Pins.
A study by the expert in Social Media Fan Zarrella by social media scientist Dan Zarrella indicates that the Pines with descriptions of 200 characters are getting more Re-Pines. As for the description to use, you have to take into account what is stated in the previous paragraph, be descriptive and use the right keywords.
Pinterest supports hashtags but avoids using many. Remember that the description of a Pin is supposed to describe your pin, so that an excess of hashtags or keywords that are not related may affect negatively.
The descriptions in the Pines are often razor why a Pin has achieved great engagement, so keep this in mind when sharing your images and it will be worth the effort.
3. USE DETAILED PINES (RICH PINS)
When Pinterest was launched in 2010, there was option only one type of Pin. Now, however, it has different kinds of options Rich Pins that allows you to display more information on your Pines.
Today, there are five types of detailed Pines: Location, item, Recipe, and Picture.
The Pines Detailed manage the risk or uncertainty of users is reduced because the Pines is a much more transparent, where the pin goes when you click, making it more likely that a user clicks to enter your website or blog.
As an example, accompanying your image, the Pines of Article contains the Holder, author and a brief description below the picture.
Detailed Pines require more effort than previous strategies because you need to add meta tags on your website or blog. But it is a totally rewarding effort and you will get greatly improve the user experience.
4. INCREASE ENGAGEMENT ON PINTEREST
One of the key things to remember when planning your strategy is that social networks have to be social. It seems obvious and it sounds redundant, but it is often forgotten one thing.
The more traditional marketing channels such as email sending or rely on “push” information to people, while social media marketing (communication 2.0) opens a line of communication between the brand and its audience.
2.0 takes this communication with your followers and other users on Pinterest. The more active you are giving me love, commented or Re-Pins making your business more visible to your target audience. We must also add that being active in options means you are constantly generating new content, one of the key SEO.
Note that this strategy also applies to other social networks.
5. ADD THE “PIN IT” BUTTON
The above strategies were based options to help your business or website to get more traffic. The purpose of this fifth strategy is to increase traffic, but in this case, is first generated through your blog or website.
For people to share your content all you have to do is add the Pin It Button on your website, blog or online store. This button allows users who visit your site to do Pinto images with just a few clicks, making the process faster and easier, keeping the link to your website.
Since the Pin It button is so easy to use, your visitors will be more likely to share your images in their profiles, especially if we have to compare it to the “traditional” version, copy the URL, open options and ultimately share.
The Best part of this button is that once you have inserted on your website, your work is done. Your visitors and readers can make your content Pin and his followers see this activity.
When you’re starting with your account options, these five strategies can be very useful and will help attract more visitors to your website. Have you used some strategy and has worked for you in the past?. Do not hesitate to put it in the comments.
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