What are the Benefits of Advertising on Facebook?

What are the Benefits of Advertising on Facebook?

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Guide: What are the Benefits of Advertising on Facebook?

As a modern shopper, I understand how easy it is to handle up in the hustle and bustle of another vendor; Be it creating videos, blogs, email marketing, search engine marketing, SEO, rental listing, guerrilla marketing, or even cold calling your potential customers, the possibilities are endless.

The fact is that we can not do everything. We have to choose what kind of channels to deliver heart and mind into, because if we put in a fraction of the effort on each platform, the chances of a successful return slim. However, there is one force that dominates modern society: social media. We all know this because (like me) you can check Facebook, Instagram, and Twitter feeds several times a day. Guess what? Your customers do the same.

This is not surprising, but it also does not mean that you should throw all your spending on every social altar there. However, there is a social network that ALL ordinary marketers cannot ignore and that is Facebook. Don’t believe me? Consider five relevant reasons.

World Wide Web

Facebook puts its ads in front of the largest advertising audience in history. Facebook has more than 1.55 billion monthly active users, or subscribers up in the last 30 days, and every 22 billion ad clicks per year. That’s a lot of powerful traffic that can direct you to your website. Facebook also makes it easy to expand your network of business contacts. Many companies have Facebook Pages for their members and use them to stay connected in their companies.


Facebook Advertising offers the lowest price per 1,000 impressions in ad history. With an advertising cost of less than $ 1 per day, your ad will appear in front of 4,000 people. That means on average only a quarter for 1,000 shows, ie only 1% of charges for television advertising.

Pinpoint Focus

The targeting options for Facebook ads are unique. With the help of profile information, you can target your target group in a targeted way. Beyond the normal age / gender / status metrics, you can target your ads based on listed interests, college student, email address, or even relative status. If you are an on their profile, it can be used to target your ad.

Testing is Easy

Facebook’s ease of advertising makes it ideal as a test tool to see what kind of ads work best for a specific audience. For example, in one month of advertising, you can test whether a change in text or graphic content produces the best results with the same site group. You can also test the same ad service in a few different groups to see what kind of audience you are interested in your ads.

You can also do a “marketing campaign”]by listing specific groups of people who have previously visited your website or clicked on your ads but did not make the first purchase. Another possibility is to let Facebook create a “Lookalike audience”, i. H. a new audience with similar interests to those who have already advertised.

Optimized for the Elderly

You can also test what kind of ads are getting the best bang for your buck. Your ads can be optimized for postal engagement, unparalleled daily reach, impressions and impressions.

For example, a CPM ad or Cost Per Mille (thousands) is optimized to get your ad as high as possible, and you pay for 1,000 impressions. Cost-per-click (CPC) ads are designed to get the most clicks on a single ad. So you pay for printing all the ads you receive. Either way, Facebook can help target the most likely audience to bring you the kind of results that pay you.


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What are the Benefits of Advertising on Facebook?
What are the Benefits of Advertising on Facebook?
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