Small business owners and marketers often tell the same story when asked about SEO. They don’t have the time to write the content they think is necessary for good SEO performance. Fortunately, mass copies every month are not the key to climbing small business SEO rankings. However, a good content strategy is. It ensures that your products and services are visible when someone searches for relevant terms.
How should you write a copy of SEO for small businesses?
Blogs are not SEO
If you write a copy with a view to a good placement in the organic search results, they will not automatically match blog posts. While your blog can be a great place to focus on the terms people are looking for up in the funnel, it’s not always the most important content you need to write.
There must be a strategy behind the copy you write to get ROI. Make sure your product and service pages are properly created with a keyword-related copy before you continue writing blog posts.
Less can be more
Many people worry that when they sit down to write a copy for their website, they have to write a lot to count for SEO purposes. The next most important thing to understand is that search engines want to classify pages that best answer a user’s search queries. The length of the copy on the page you are rating is not in itself a “ranking factor” when it comes to SEO for small businesses. The number of words does not affect how high the search results are displayed on your page.
Instead, write a copy considering the reader. Write enough to get the answer they needed when they started searching? For example, a description of the product may be sufficient for product pages. There is no need to write hundreds of words unless the product requires a reasonable description.
Yes, studies have been conducted that indicate that longer pages with copies have a better hit rate than shorter pages with copies. Given the complexity of the search engine algorithms, this is likely due to factors other than the length of the copy itself.
This also means that it doesn’t make sense to have a blog writing schedule so you copy more than you have time for. Only write a copy for your website that has a strict purpose.
The best way to use a copy for SEO is to answer questions
The best strategy for writing a copy is to make sure that you create the copy you’re looking for. This means researching search trends and volumes when it comes to SEO for small businesses. Free tools are available, e.g. B. Google’s Keyword Planner, which can be used to determine how many people search for your target terms each month.
Look at “People ask too”
You may have an idea of the terms people are looking for to end up on a website like yours. However, you may not have considered other terms. A quick way to get ideas for popular search terms related to your target keywords is to read Google’s suggestions when searching that people might ask.
Enter one of the most important phrases that you know can direct qualified organic traffic to your website on Google, and scroll down until you see the tabs. People see too. Use this as inspiration for other search terms and display their search volume. Once you click on it, Google will type more. You can get a long list of related keywords to optimize search engine optimization for small businesses and determine what terms your target audience would search for.
Check what people want to know on forums
Another great way to get an overview of the topics your target audience is interested in is by viewing the forums and websites they visit frequently online. For example, you can use the popular Reddit website to find a “subreddit” for your industry. From there you get an idea of the types of questions they have. Write a copy that addresses this. Your audience will likely turn to Reddit to ask the question. The answer is not yet available online.
Write with keywords, but don’t be too technical
The key to writing a good copy for SEO is writing for your audience and not for search engine robots. Ultimately, the algorithms are very advanced and cannot be fooled by using your target keywords frequently. It is also important to remember that you are trying to place your copy at the top of the search engine ranking pages so your target audience can find it and visit your website. If they land on your website and many keywords are overloaded, your brand is unlikely to be impressed enough by your brand to stay on your website for long.
Write your copy to appeal to visitors who see it, but remember the key terms you use on this page. The trick is to pick a few closely related terms for the goal per page and then use them in the copy if that makes sense. A good test is to give someone a concept copy to read and ask them if they know what keywords you are using. If you can, you may have used them too many times.
It is better to optimize an existing copy than to write more
A key for those who have little time but want a well-placed site is to remember that you can get the most out of the copy you already have on the site before you write more.
Look at the web pages on pages two or three that haven’t done a lot of SEO work, and see if you can optimize them by targeting the keywords they’re already rating because they’re the search results improve.
SEO tools to improve website performance list
Are you looking for free ways to improve your website’s SEO performance and measure the performance of your competitors’ websites versus your websites? How about six free tools to help you improve your website’s SEO?
We have already reported on SEO tools (Search Engine Optimization), especially how the right SEO tools should guide your content marketing strategy and that there are many key aspects of SEO – from content strategy to on – and off-page SEO and technical SEO. Today we use the best free SEO tools to improve the overall performance of your website.
Read below because we go into more detail.
HubSpot website grader
HubSpot Website Grader is probably the most popular free website grader. It is a great source of information to see how your website is compared to your competitors online presence and what you can do to improve the performance of your own website. The website grader evaluates traffic, on- and off-page SEO, page speed insights, mobile optimization and other technical factors that affect the performance of your website.
The free version of this analysis tool is so easy to use. Simply enter the website URL and submit your search query. The tool automatically generates results that are displayed on a simple dashboard and makes recommendations. Every part of your website is checked to see exactly what needs to be improved. If you want to get the full experience, you can start a free trial without any obligations and without entering a credit card. You can also analyze competitors’ URLs to see how you compare.
Everyone has heard of Google Analytics, but it’s surprising how many companies can’t take full advantage of all the analytics. Even if your website CMS has built-in analytics, it is worth setting up a free account. This allows you to track website usage, traffic sources, best blog posts, and more. It even serves as a keyword tool.
Other useful functions are the detection of duplicate content, the location of faulty links and the tracking of backlinks to support you in building the link. All of this knowledge will help you make informed decisions as you continually update and improve your site.
Google Search Console
Google Search Console is a powerful resource for analyzing the SEO of your website and finding opportunities for improvement. This tool shows traffic, keyword data, page ranking in Google search results, traffic by device and more. You can also improve your local SEO here. As a Google product, it makes sense to combine it with other Google tools such as Analytics, Google Trends and Google Ads.
Since Google is the place where your website should be found, it makes sense to use its tools, The search console gives you insight into how your website is performing according to Google’s best practices and constantly evolving algorithms. The tool supports you in submitting sitemaps and offers detailed crawl, index and other information directly from the Google index and much more.
If you are looking for a practical tool that searches your website and helps with SEO audits, Screaming Frog can help. A web crawler or spider can index the content of your website to increase the likelihood that it will appear in search engine results. The free version can search up to 500 pages on a single website. It’s great to find out if any of your pages contain redirects or if you feared 404 errors.
If you are one visual learner, Databox must be a serious consideration. It is a powerful tool that collects your website data and presents it in a visual format, which is great for this purpose Real-time data and transparent display of statistics for your internal stakeholders, You can even design your own dashboards to highlight the data that is most relevant. The images can show the way to your next steps to improve website SEO.
You can get it too warnings For statistics you want to track more closely through your inbox, the mobile Databox app, or even Slack integration. The free version contains many useful features, but if you would like the additional functionality of integrating data from multiple platforms HubSpot, Google Analytics, Salesforce, and your social channels require you to choose one of their levels pricing Models.
Simple and uncomplicated, with the SEO browser it is possible Quickly view your website like a search engine that sees it (Without pictures and beautiful photos. It also contains some useful overview statistics, such as page load time, page size, alt tags and the number of pictures, headings and words.
It also shows you the number of internal and external links on a page and meta information such as the title tag, the meta description, the meta robots tag and much more. With all the data collected, you get a good overview of the overall performance of your website and can identify areas that need to be improved.
Bonus SEO tool
These free tools don’t solve all the problems you may face to improve your website’s SEO performance. However, they are sure to help you make an impact and identify key areas that require the most urgent attention. Another great resource that you can view is our direct access to SEO survival guide, It is a much broader look at SEO and offers a lot more sources and SEO tips. Just click on the link below.
Don’t forget that SEO is an ongoing effort that costs more than just the right tools. it also takes time and discipline.
3 tips to remember
- There is no fixed number of copies you need to make each month or the length you need to have when you write it
- Make sure that as much copy that you can write has been written for the purpose of ranking specific search terms
- Don’t forget a copy you already have on your website